GATORADE SKIN
GATORADE SKIN
Category
Brand Extension
Visual Identity
Product Design
Launch Campaign
Deliverables
Logo/package design
Digital
Out-of-home
Experiential
Partners
Deandre, Jamie, Hunter
Challenge
Concept and design a product following the values of Human-Centered Design for a brand in a different industry than the one they currently live in. There is a lack of science-backed skincare solutions in the cosmetic industry for athletes, optimized for their active lifestyles. Their skin absorbs every hit, every UV ray, every drop of sweat, and gets left behind.
Concept
Athletes already trust Gatorade to fuel and restore what's happening inside their bodies. Gatorade Skin extends that trust to the surface, a human-centered, 3-in-1 performance skincare line personalized through the Gx app, engineered to hydrate and protect athletes from prep to recovery.
Gx App
How the skincare line can live within the Gatorade app.
launch Campaign
The skincare line will be lauched through out of home billboards and experiential activations through a partnership with Equinox gyms across the country, where ahtletes can try out the product while getting a sweat in.
