GATORADE SKIN - Fuel your skin
Skincare engineered for the locker room, not the vanity. A 3-in-1 high-performance system engineered to protect, hydrate, and repair the athlete’s exterior.
categoryBrand Extension, Visual Identity, Product Design, Launch Campaign
Logo/Package design, Experiential activation
category
challenge
Athletes obsess over muscle recovery but leave their largest organ exposed to the elements. The cosmetic industry and sports science have ignored the skin. We needed to engineer a dermal system built strictly for athletes.
Insight
Athletes already trust Gatorade to rehydrate, fuel, and repair their bodies from the inside out. And the cosmetics industry has left a gap in the market for them to extend that trust to the outside.
solution
Gatorade’s sports-science pedigree is translated into a 3-in-1 performance skincare line. Integrated directly into the existing Gatorade Gx app for personalized hydration metrics, the product bridges the gap between cosmetics and athletic recovery.
To launch, the campaign bypasses traditional beauty counters entirely. Instead, it intercepts athletes directly at the source through experiential locker-room takeovers at Equinox gyms nationwide.
Gx App
How the skincare line can live within the Gatorade app.
launch Campaign
The skincare line will be lauched through out of home billboards and experiential activations through a partnership with Equinox gyms across the country, where ahtletes can try out the product while getting a sweat in.
Partners
Deandre, Jamie, Hunter