SUPER SHOPPERS
SUPER SHOPPERS
Challenge
You go to the store. You forget one thing. You always forget one thing. No matter how prepared you are, the villains of everyday life get in the way. That is when Instacart steps up, delivering what was missed and saving the day.
Project
360 Campaign
Copywriter
Anisha Yagnik
Deliverables
Brand extension, Interactive stunts, Out-of-home, social
Concept
Through a partnership with DC Comics, Instacart shoppers become heroes who deliver what is missing when it matters most.
In the moments that matter, like Super Bowl parties and beach trips, a signal for help is sent out. Instacart’s Shoppers answer the call to be superheroes for a day.
branding
On the same day that the Shoppers become Super, so will the Instacart logo.
Social
What would a Superhero order from Instacart?
Instacart shares their Super Shoppers’ personal carts to the world through Instagram.
