NOW SCREENING: YOUR COLON
NOW SCREENING: YOUR COLON
Category
OHH Campaign
Copywriter
Individual Project
Challenge
At Bosun, I worked on concepts for a simple yet attention-grabbing OOH campaign for our healthcare clients, created specifically for Colon Cancer Awareness Month in March. To normalize colonoscopies through outrageous ads that spark conversation.
Concept
Colonoscopies carry stigma and can feel daunting. To help start the conversation and encourage screening, we will release parody movie posters inspired by recognizable franchises popular with men now entering the recommended age, reimagined with colorectal themes and subtle medical cues that position your colon as the “NEXT SCREENING.”
COMING SOON TO A HOSPITAL NEAR YOU…
“Coming Soon to a Billboard Near You: Colonoscopy Gets the Blockbuster Treatment” - A new awareness campaign remakes Hollywood classics with a colorectal twist to get people talking screenings.
Extension
We’ve all got those ‘ate it, regretted it’ memories. Continuing the ‘Now Screening’ message, using the movie poster as stickers with a cutout and a critic warning. We will hijack OOH ads, displays, and even drive-thru menus of those notorious foods that send you to the porcelain throne - reminding people that a life-saving screening is much easier.
“Reminds People If You’ve Survived Gas Station Tacos, You Can Survive A Colonoscopy” - A gutsy new OOH campaign places cheeky cutouts over junk food ads to raise awareness for colon cancer screenings.